The Calling Card played a very important role in middle and upper class society in Victorian England, and was perhaps the forerunner of todays business cards. This was a time where the rules governing social intercourse were rigid to the point of strangulation. One ignored these rules at ones peril because the slightest slip in social protocol could mean someone was ostracized by polite society and thus missed all the parties, balls, dinners and afternoon tea gatherings that were truly necessary for a leg up the social ladder and all the benefits that journey accrued!

The practice of calling in England was similar to what was known as visiting in the USA and it was necessary to call on someone before any social invitations could be exchanged. The visiting card had precise dimensions and was always black print on a white card. The card contained only the owners Cheap Jordan Shoes name and title and sometimes address but only if it was sufficiently impressive.